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About Us

The growth partner built only for construction and trades.

Software, marketing, media and AI, delivered in house. One connected system that wins you more of the right work, built for how construction and trades businesses actually operate.

Who we are

We Are SMC is the intelligent growth partner for construction and trades. We work exclusively with businesses that build, fix and install things. Not a generalist agency taking any client that walks in.

We bring four things together under one roof: software, marketing, media and AI. All delivered in house, so nothing is outsourced, marked up or run as a black box.

What makes us different

Two things set us apart: we only serve your sector, and we join everything into one system rather than selling channels in isolation.

We only work with construction and trades

Because we do not spread ourselves across every industry, we understand how these businesses actually win work. The marketing is built for the sector, not adapted from a generic playbook. That means we already know:

  • Local search and how customers find a trade near them.
  • Procurement and tenders, and what gets you shortlisted.
  • Reviews and referrals, and how trust turns into booked work.
  • Seasonality, and how to keep the diary full through the quiet months.

One growth system, three layers

Everything we do sits in one connected system, with AI running through all of it:

  • Demand: the marketing and media that win you more of the right work.
  • Operations: the software and CRM that turn interest into booked, paid jobs.
  • Intelligence: AI as the multiplier that makes both faster.

How we work

We work with you, not just for you. We operate as an extension of your team, alongside any internal people you have, rather than a supplier at arm's length.

  • Strategy first, then we implement it, so the work has a reason behind it.
  • Delivered in house by specialists, not outsourced and marked up.
  • Built on the tools you own, so nothing runs in a silo.

The proof

We would rather show you than tell you. We tookVidetta from £223k to £1.3m in five years, helpedPKB Civils build a marketing-driven pipeline worth £200k+ in year one, and tookHorndon from low local visibility to 3 to 4 quality leads a day.

Why We Are SMC

An intelligent partner, not a small-time agency.

  • Sector-only

    We work with construction and trades exclusively. We know your customers and your numbers.

  • In-house

    Strategy, media and build delivered by expert marketers, not outsourced and marked up.

  • AI-first

    We put AI to work across your business while most of the sector is still talking about it.

  • Integrated

    Built on the tools you own, HighLevel and Monday.com, so nothing runs in a silo.

The team

The people behind the systems.

  • Steve Mark, founder of We Are SMC

    Founder

    Steve Mark

    Steve has spent over 20 years in marketing. He built and ran his own print business, uPrint, and was a brand director in the motor trade before founding We Are SMC. He completed the Mark Ritson Mini MBA in Marketing, and he is the strategist behind the growth systems we build for clients.

  • Co-director

    Chris

    Chris is a co-director of We Are SMC, working alongside Steve to run the business and deliver for clients.

  • Consultant

    Kirsten

    Kirsten is a consultant at We Are SMC, working with clients as part of the team.

Next step

See what intelligent growth looks like for your business.