Services · Paid Ads
Paid Ads That Turn Into Booked Work
Paid ads put you in front of ready-to-buy customers today. Tightly managed, tracked to the pound, and how you buy speed.
The short answer
Are paid ads worth it for my business?
Paid ads put you in front of customers who are ready to buy, today, rather than waiting for slower work to build. Done properly, with the right targeting and a page that converts, they turn ad spend into booked enquiries you can measure to the pound. They are how you buy speed.
SEO and video compound over time. Paid ads work now. They are the fast lane while the slower foundations build, putting your business in front of people who are searching for what you do or who fit your ideal customer, and sending them to a page built to turn them into an enquiry. We manage the spend tightly and track every pound to the enquiries it produces, using the same tracking already built into your website, so you know exactly what is working and what to stop. Ads only pay off if the targeting and the landing page are right, so we fix the page before we spend on sending people to it. Paid buys speed and predictability at the top of the pipeline, and it works best alongside the trust foundations that make people choose you once they land.
Why it matters
How it helps your business.
When the diary looks thin, you do not want to wait three months for slower work to build. Paid ads are how you get in front of ready-to-buy customers today. They are the fast lane, running while your SEO and video build the foundations underneath.
In plain terms, here is how paid works for you:
- We put your business in front of the people searching for what you do, or who fit your ideal customer, and send them to a page built to turn them into an enquiry.
- We manage the spend tightly and track every pound to the enquiries it produces, using the tracking already built into your website, so you can see what works rather than take our word for it.
- We fix the landing page before we open the tap. Ads only pay off if the page converts, and spending to send people to a weak page just burns money.
Where it sits in the system: paid buys speed and predictability at the top of the pipeline, and it works best next to the trust foundations that make people choose you once they land. That is why it runs through both the Booked Solid System for trades and the Preferred Contractor Programme for civils and construction. Book a call and we will work out what a lead is worth to you, and whether paid is the fastest way to fill your diary.
Pricing
What it costs, and what you get.
Campaigns built and managed for you, with setup, management and ad spend kept as clear, separate lines.
Campaign setup
From £500 + VAT per campaign
Management
£500 + VAT per channel
Per channel: Google, Meta (Facebook and Instagram) or LinkedIn.
Ad spend is separate and paid to the platforms, based on our recommendations. Most businesses start with a budget of £1,000 or more to test channels.
What you get
- Campaigns built and managed across Google, Meta and LinkedIn
- Targeting and landing pages set up to convert, not just spend
- Every enquiry tracked back to its source
- A clear, recommended starting budget so you test sensibly
FAQ
Frequently asked questions.
How much should I spend?
Enough to test properly, and no more than a lead is worth to you. We work out what a booked job is worth first, then set a budget that can win those jobs at a profit. You can turn it up when you are quiet and down when the diary is full.
Google or Facebook and Meta: which do we need?
It depends on how your customers buy. Google puts you in front of people already searching for your service, which suits most trades and a lot of construction work. Facebook and Meta are better for reaching the right people before they are searching. We pick by where your work actually comes from, not by habit.
How soon do leads come in?
Quickly, often within days of going live, which is the whole point of paid. That said, the first few weeks are about learning what converts, so the early enquiries also sharpen the targeting. Speed is the advantage, but we still tune it to bring the cost per enquiry down.
How do you measure the return?
We track every pound of spend to the enquiries it produces, using the tracking already built into your website. That means we can show you cost per enquiry and which campaigns are winning work, not just clicks. If a pound is not paying its way, we move it.
Why does the landing page matter so much?
Because the ad only gets them to the door. The page has to turn them into an enquiry. Spending on ads that point at a weak page is the fastest way to waste money, so we fix the page first. It is often the single biggest lever on your return.
Do ads work for civils and bigger contracts?
Yes, differently. For larger contracts the pool of buyers is smaller, so we target tightly and focus on getting your name in front of the right decision-makers rather than chasing volume. It works alongside the slower relationship-building, not instead of it.
How does paid work with SEO?
They are a pair. Paid buys speed now while SEO and video build the trust that pays off later. Run together, your ads convert better because people who click also find a business that already looks credible. One is the fast lane, the other compounds.
Are ads included in the programmes?
The management is. Paid advertising is part of both the Booked Solid System for trades and the Preferred Contractor Programme for civils and construction. The ad spend itself is separate and always yours, paid straight to the platform, never marked up.
What clients say
“Steve has helped transform our website into one that frequently generates inbound leads rather than a static brochure. Our SEO has improved dramatically, and this has helped increase the revenue for the business.”
How we work
How it works, in four steps.
Plan
We work out who to target, on which platform, and what a lead is actually worth to you, so the budget has a job to do.
Build
We set up the campaigns and make sure the landing page actually converts, because sending people to a weak page just wastes money.
Launch and track
Ads go live, and every enquiry is tracked back to the ad that produced it, so nothing is guesswork.
Optimise
We cut what does not work, put more behind what does, and improve the return over time.
Next step